CASE PRESENTATION
  • Guangzhou Ruwu Flagship Store DESIGN
    Track Spotlight Solution Deconstructing the Aesthetic Balance Between Roughness and Exquisiteness When the rough texture of industrial style meets the delicate texture of fashionable clothing, Guangzhou Ruwu Flagship Store uses a track spotlight system as a brush to write a 光影 dialogue of "hardness and softness, light and darkness" in a space of exposed concrete and fiery red, redefining the narrative logic of commercial spaces. I. Spatial Gene: An Industrial-Style Conflict Aesthetic Field Architectural language: The original texture of exposed concrete walls, the strong visual impact of the fiery red staircase, and the vertical extension of the double-height space construct a conflict aesthetic of "rough skeleton + pioneering color"; Business demands: It is necessary to strengthen the unique tone of industrial style and accurately highlight the details of clothing, so that "architectural atmosphere" and "product display" can coexist and thrive. II. Track Spotlights: The "Light and Shadow Adaptation Code" for Industrial-Style Spaces Structural symbiosis: Linear order echoes architectural genes The linear arrangement of the track system forms a visual echo with the exposed pipelines on the ceiling and the tough lines of the red staircase, implanting an "orderly light order" in the disorderly industrial style; The magnetic suction / embedded installation scheme perfectly adapts to the exposed top surface, without additional modification, retaining the "original sense" of industrial style. Light control philosophy: Precise expression of hardness and softness Architectural texture: 36°-60° wide-beam spotlights are used to gently brush the concrete wall with soft diffused light, enhancing its rough texture and shadow layers, making "roughness" more story-telling; Clothing display: Switch to 12°-24° narrow beams to accurately focus on clothing fabrics, tailoring and colors, highlighting the "exquisite highlights" of clothing against the industrial-style background. Intelligent linkage: Scene-based light and shadow emotions "Industrial cold mode" (4000K natural light): Restores the grayscale of concrete walls and the original color of clothing, creating a rational and restrained shopping atmosphere; "Fashion atmosphere mode" (3000K warm light): Warms the coldness of concrete, strengthens the heat of the red staircase, and creates an immersive fashion field with dynamic light effects; Supports one-click switching via mobile phone / central control system, adapting to multiple needs such as daily operations and event performances. III. Zonal Light and Shadow Design: Sculpting the Dramatic Tension of Space Double-height area: The guidance technique of vertical light and shadow Upper display area: Track spotlights are arranged linearly along the clothing display racks, and narrow beams light up products one by one, forming an "air fashion matrix"; Lower red staircase area: Linear track wall washers are embedded to outline the staircase contour with a 45° beam angle, making the fiery red more sculptural between light and dark, guiding customer flow to extend naturally downward. Clothing display area: Exquisite highlights against a rough background Main display wall: Track spotlights + focusing technology focus on the latest seasonal products, making clothing a luminous focus on the "cement gray curtain"; Mid-island area: Wide-beam spotlights create a uniform light environment, weakening the boundaries of shelves and strengthening the sense of dialogue between "clothing and space". Staircase transition area: The dramatic transition of light Handrails and steps: Concealed track spotlights accurately illuminate the steps with a 15° beam angle to avoid glare, while using light and shadow to strengthen the depth of the staircase; Wall interaction: Track spotlights intermittently project light and shadow, forming "dynamic light patterns" on the concrete wall, making the transition space an "light and shadow art installation". IV. Commercial Value: Upgrading from "Space" to "Experience" Visual attraction: The light and shadow game between red and gray, and the contrast between rough and delicate light effects make the store a city check-in landmark, with customer flow conversion rate increased by 30%; Immersive experience: Intelligent scene switching + precise light control allow customers to shuttle between "industrial coldness" and "fashion warmth", with staying time extended by 25%; Operational efficiency: LED track spotlights save energy by 70%+, and magnetic modules support quick lamp replacement / position adjustment, adapting to the flexible needs of display updates.